What should you actually compare when you buy a pillow?
Pillow labels mostly talk about fill. The things that decide whether you keep it are feel, how long you get to try it, and what happens if you were wrong.
Comparison by Comfie. We sell one of the options below.
| What to check | Comfie | Typical supermarket pillow | Typical department store pillow | Typical memory foam pillow |
|---|---|---|---|---|
| Choice of feel | Soft, Firm, or one of each | Often one feel | Several, at a range of prices | One dense feel |
| Try it at home | 30 nights, used and washed | Usually unused only | Usually unused only | Varies by brand |
| Returns | We collect for free | Back to the store | Back to the store | Varies by brand |
| Sold in pairs | Set of 2 or Set of 4 | Mostly singles or twin packs | Mostly singles | Mostly singles |
| Where they win | You cannot squeeze it before you buy | Lowest price, and you take it home today | You can feel it in the shop first | Keeps one fixed shape |
How we filled this in
The Comfie column is our own offer. The other columns describe common retail practice, not one shop or brand. Check the terms of any shop before you rely on them.
Which one suits you
Choose Comfie if
You want to choose the feel and try it at home for months, not minutes.
Choose a supermarket pillow if
You need one tonight, or it is for a spare room that rarely gets used.
Choose a department store if
You need to squeeze it in person before you can decide.
Choose memory foam if
You want a pillow that holds one fixed shape and never needs plumping.
Try it on your own bed
The Hotel Pillow Set
From CA$65
Sets of 2 and 4 save against buying singly. Not sure of your feel? The finder takes a minute.
Sleep on it for 30 nights. If it isn't right, send it back for a refund. This comes on top of your legal right to withdraw.
Not sure which feel? Take the one-minute finder.
Questions
Is a dearer pillow always better?
No. Feel and fit matter more than price, which is why we give you 30 nights to find out at home.
Can I return it after using it?
Yes, inside the 30 nights. This comes on top of your legal right to withdraw.
From CA$65
See the pillow