What is a hotel pillow menu? Which hotels have one, and what is on it

A hotel pillow menu is a list of pillows a hotel offers on request, so you can swap the pillow on your bed for one that suits how you sleep: soft or firm, or a different fill such as buckwheat, latex or wool. Of the 42 hotels and hotel brands we checked, 13 publish a pillow menu, and the menus run from 4 to 12 options with a median of 7.

These figures come from Comfie's own dataset of 102 hotel pillows from 42 hotels and hotel brands, collected on 8 November 2026 from hotel menus, shops and official pages. For the full dataset, see what pillows hotels actually use.

Which hotels have a pillow menu?

For 10 of the 13 hotels with a menu, the number of options is published:

The other three menus, at The Peninsula Paris, Barceló Hotels and Pillows Grand Boutique Hotel Place Rouppe in Brussels, do not publish a count.

Do all hotels have a pillow menu?

No. In our data, menus belong to luxury and upscale hotels:

• Luxury: 7 of 21 hotels publish a menu.
• Upscale: 6 of 15.
• Midscale and economy: none of 6.

By region, 11 of 20 hotels in continental Europe publish a menu, against 1 of 5 in the UK and none of 15 in North America. The North American figure mostly reflects our sources: most of those records come from hotel shops, which describe what they sell rather than what is in the room. Read it as "not publicly documented", not "does not exist". The menu idea still shows up in North American shops, though: Westin sells a separate soft and firm pillow, and Fairmont sells a gel fibre pillow in firm or medium.

What is on a hotel pillow menu?

The pillows you do not usually find on the bed. Across 50 menu items from 8 hotels with itemised menus:

• Fill not stated: 24%, mostly body, neck and orthopedic shapes
• Memory foam or other foam: 18%
• Down alternative: 16%
• Spelt or millet: 12%
• Latex: 8%
• Buckwheat: 6%
• Horsehair and wool: 4% each

Down and feather appear only once each. They are already the default pillow on the bed, so menus are where hotels put everything else. A few named examples:

• Hotel Bayerischer Hof: a neck bolster, a foam wedge, a non-allergenic foam pillow, a horsehair pillow and a spelt cushion.
• Europa-Park Hotels: spelt and millet pillows, a TEMPUR pillow, a neck pillow, a 40 x 145 cm side-sleeper pillow and a BLACKROLL recovery pillow.
• NH Collection: four named pillows, from Relax Sensation in wool to Soft Touch in latex.
• HM Hotels: four pillows, with Atlas as the firmest.

Four Seasons Hotel Firenze and San Domenico Palace menus are listed in full in our Four Seasons pillow guide.

Can you buy a pillow from a hotel pillow menu?

At one hotel, yes, and it is priced on the menu. The Maybourne Riviera on the French Riviera lets guests try its menu pillows free during their stay and buy them on departure:

How many pillows are on the Burj Al Arab pillow menu?

9. You will often read that Burj Al Arab has a 17-pillow menu. The hotel's current factsheet lists 9 options, and that is the figure we use.

How do you use a pillow menu?

Many good hotels let you pick your pillow, soft or firm, and the same choice works at home:

• Side sleepers usually do best on a firm pillow.
• Back and stomach sleepers usually prefer a soft one.
• Firm usually means more fill, not a different fill. See are hotel pillows firm or soft?

For more on matching firmness to your sleep position, read soft, medium or firm pillow? and what side sleepers should look for.

If you want the hotel feel at home, pick your pillow the way a hotel guest does: soft or firm, by how you sleep. Browse our hotel pillows.

Comfie is not affiliated with or endorsed by any hotel named here. Specifications are as published by each hotel or its shop when we checked them on 8 November 2026.